sales at the core of our process

We’re focused on supporting our producers to help them double their purchase business. We have a program that’s statistically proven to grow an originator’s purchase business by more than 100% over a period of 12 months. Learn about our company Core Values.

The POD processing model is very different. Before coming here I spent much of my time managing my loans through the process. Now, I focus on taking new business and even have time to have lunch and build relationships with my referral partners. I have significantly increased my business since joining Guaranteed Rate and I am much happier.

  • Allyson Kreycik
  • Wakefield, MA
  • 2016 loan volume : $156.2M
  • 2015 loan volume: $134.4M
  • 2014 loan volume: $91.4M
  • 2016 Scotsman Guide rank: 70

Industry Best Technology

World’s First Digital Mortgage solution

Our Digital Mortgage solution is designed to save you, and your borrowers, time and money. For our loan officers, it means a more streamlined process, faster closings, well informed borrowers and top-notch customer service.


Our innovative Dashboard allows our loan officers to view their pipeline at a glance. It provides an overview of goals, business stats, loan milestone updates and much more, all in real-time.

Loan Status Email Progress

Our automated loan status emails are triggered at key loan milestones, providing clients with regular information about their loans in process. Our loan officers don’t even have to think about hitting send!

Referral Partner Tools

Gateless is our exclusive, free website designed to help real estate agents double their business and dominate their market with help in four key areas: Marketing, Business Development, Team Building and Smart Technology.

Guaranteed Rate’s loan process, called the POD Model, is the backbone for getting loans closed quickly.

This unique and proprietary business model elevates the level of the loan officer to a manager/CEO of their team. This allows a Vice President of Mortgage Lending (VP) to maximize the highest and best use of their time to growing his or her business. Once loan files have been delegated to their processing team, the loan officer audits the file through our online systems, updated in real-time.

All of my clients use our Digital Mortgage solution and digital doc upload and it’s been a total game-changer. By the first conversation, I’ve already reviewed credit, income and assets. What used to be a one-hour call now takes 20 minutes.

  • Shant Banosian
  • Waltham, MA
  • 2016 loan volume: $430.9M
  • 2015 loan volume: $337.6M
  • 2014 loan volume: $178.9M
  • 2016 Scotsman Guide rank: 4

Marketing Tools

Automated and Custom Marketing

Loan officers at Guaranteed Rate have a variety of marketing tools and services readily available. From automated database-driven marketing campaigns to co-branded realtor partner materials, and even custom made collateral, there are dozens of ways for loan officers to build their business and reinforce existing relationships. Our national spokesperson, Ty Pennington, is featured in our television commercials and marketing collateral, helping to build brand awareness coast to coast.

On Boarding/Start-up Marketing

When transitioning to Guaranteed Rate, we understand it is crucial to loan officers’ business to get up and running fast. Business cards, moving announcements and a personal website are just a sampling of what to expect right away.

Automated Marketing Campaigns

Loan officers submit their databases, sign up for campaigns and watch their leads roll in. Our automated campaigns allow loan officers to market to past clients and referral partners as often as they choose.

In-house Agency

Dedicated Regional Marketing Managers work with loan officers on their custom requests to help take their business to the next level. Our team of in-house marketing professionals help to formulate and create effective marketing materials, and they do it fast.

Referral Partner Marketing

Loan officers develop and strengthen their relationships with the help of our cobranded marketing solutions. We have a vast library of marketing materials available to fit individual needs. Custom requests are always welcome.

Social Media

Our dedicated social media team helps loan officers get up and running and using social media in smart, compliant ways that drive more business. Loan officers and referral partners receive daily tips and access to ongoing webinars on how to best utilize numerous types of social media.

National Events

Events are a terrific way to build referral business. Partnering with our in-house events team will ensure unique ideas, stress free planning, on exceptional marketing and promo materials and great results!

On the sales coaching calls you get golden advice for free from superstars in the industry. Like Ben Cohen talking about how he went from $40M to over $200M. It’s like Michael Jordan telling you how to shoot foul shots.

  • Steven Maizes
  • Los Angeles, CA
  • 2016 loan volume: $82.2M
  • 2015 loan volume: $66M
  • 2014 loan volume: $45.2M
  • 2016 Scotsman Guide rank: 423

Sales Coaching

At Guaranteed Rate, we create a culture of self-improvement that is unparalleled in the industry. That’s why we developed The “Best of the Best” Sales Coaching webinars. Each biweekly Q&A interview features top performing originators who share how they are currently driving business in their local markets. After each call, takeaway items are shared and each 60 minute session is recorded and made available to review at any time. All calls are centered on our four step process to double purchase business. Click the images below to view sample clips.

Building your database

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POD Model

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